OUR EXPERT

Adrian Kaczkowski

AI & Martech

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INTRODUCTION

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SERVICES

PR MARKETING
CAMERA OPERATOR
DRONE PILOT
FILM EDITOR
SCREENWRITER
COLORIST

LIST OF COMPANIES

VOLKSWAGEN GROUP
IKEA
ORANGE
T-MOBILE
PLAY
ŻABKA
CARREFOUR
AELIA
INPOST
TERG
Connect with us

Can you answer about yourself by introducing yourself and your work?

Over 8 years of experience in Martech technology companies. Was responsible for defining, validating, launching and monetising specific solutions. I've held leadership roles in Martech companies like Synerise, ExpertSender, and Persooa, defining, launching, and monetizing impactful solutions.

Can you tell us something about your work to date?

I have a diverse business knowledge in the context of different business models additionally supported by a practical understanding. I have a very good understanding of the telecommunications, retail, automotive or most eCommerce business models.

How many projects have you completed to date and what were they?

I've delivered results for industry giants like Volkswagen Group, IKEA, and Orange, implementing 30+ CRM and Marketing Automation strategies.

List of companies that I have work for:
Volkswagen Group, Ikea, Orange, T-mobile, Play (top 3 telecommunication operators), Żabka (biggest convenience store chain in central europe), Carrefour group, Aelia duty free (Lagardeere group), Inpost (automatic last mile solution), TERG (biggest ecommerce in Poland).

How can I help entrepreneurs achieve meaningful business impact?

I empower SaaS founders to achieve meaningful business impact through strategic Go-To-Market planning, product marketing, and crafting unique value propositions that resonate with your target audience.
I am very comfortable with addressing Go-To-Marketing strategies, Product Marketing, and building value propositions and unique differentiators.

2 specific examples from work history with Martech companies

- At Emaillabs, I helped build Go-To Market strategies in the context of a new product, which is a solution for increasing the deliverability of email for the Martech technology, eCommerce and classifieds industries. EmailLabs is no. 1 deliverability solution in central Europe.

- At ExpertSender, an international company, I increased the number of new clients by 500% in 2 years by repositioning the company from an email marketing automation solution to marketing automation and helped increase market share in the eCommerce market, which was previously not a core area of the company.